(Guest article – not by Kamil)
There are tons of marketers who "do PPC" advertising, but the percentage who have full understanding of how it works is small. There's a good chance all marketers think about doing it when they're thinking of how they can make more money. But to the uninitiated, it's still remains a bit of a mystery and can be intimidating.
It seems like a good idea but there are so many reports about it being expensive and not having much success. How do you know if it is right for you? How can you succeed with something that so many others have failed with? Let's talk about how you can do this in a manner that will help you succeed, rather than fail.
You have to consider the total expense of your campaign. It may not seem like much to spend 25 cents on a click. If you do the math, however, you will realize that even a nickel per click can become quite expensive. Twenty clicks work out to a cost of $1. Five dollars will get you a hundred clicks. The problem is that there are a lot of people who use the net and many will click on ads pointlessly just because they seem interesting. Can you spend so much money? Before you bid or accept a campaign you need to do some math. You could end up owing lots of money!
Remember that you need to track your advertisements. It is critical for you to track your ads. It is insufficient to track the campaign. Each individual advertisement that you create needs to be followed. There are several services out there that will help you do this. You might even see if the advertising company you are using offers a tracking service. The highest ranking and most used PPC advertising system at the moment is Google Adwords. You can employ a number of Google's products to help track the success or failure of your campaigns and advertisements.
Niche and keyword research is fundamental and required if you want to have a successful PPC campaign. You'll always want targeted traffic who will be looking for what you're advertising. Doing your research will ensure that you do not waste money advertising in a niche that is not profitable or compatible with your product or services' niche. You can advertise in related markets, but this is best left to when you have more experience. So listen to the voice of experience and do your research very well!
As you well know, it's necessary to advertise so you can make sales and money. You'll have a better chance of making sales if you can drive more traffic to your website. So you'll want to get as many ad clicks as humanly possible. We hope these tips will help you avoid the more common mistakes with PPC.
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